Salesforce was using a variety of different systems to manage its sales pipeline and customer relationships. This made it difficult for Salesforce salespeople to stay organized and productive. Salesforce implemented Odoo to centralize and streamline its sales pipeline management and CRM system. As a result of implementing Odoo, Salesforce was able to: Increase sales productivity by 20% Reduce the time it takes to close a deal by 15% Improve the quality of its customer relationships by 10%